Wednesday, February 6, 2008

Astro Ad, Pathetic Attempt

I only managed to catch the new astro ad in bits and pieces, thanks to channel Zee, my mom hardly gives me any time to watch anything that I like. It was only recently i actually caught the whole ad in one piece.. and it make me wonder.. what were the makers of the video thinking, taking the audience for a ride?

A couple with their daugther arrive at KLIA, driving somewhere through the highway to a kampung (village). Dad tells daughter not to talk english to Tok Wan (i supposed thats referring to grandma) cos she wont understand... girl gets scared at the sight of a little lizard thinking it is a dinosaur, and surprised at Tok Wan's malay song skills... i mean like.. what the fish?

Is the ad trying to associate KLIA with some kampong? or is it just showing that city kids have never seen lizards before? Or simply, city folks are so ignorant of their origin that they remember to teach the word 'tok wan'to their kids but forget to teach them their native language? Even still, lets assume that this city grown girl is ignorant to her own culture, language and family, but which century is she still living in thinking that dinosaurs are still alive? I think i know why, Tok wan was lucky to have Astro for general knowledge but little girl was deprived of this facility, perhaps cos she was living outside Malaysia.. pray, why?

We know Astro provides a lot of exposure and education through the discovery channels, but hey, i think i prefer the other ad better where the young couple is constantly bugged by their young cute chubby boy, at least that did not challenge my intelligence and lifestyle living in a metropolitan city.

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